Annelise McCarthy Pty Ltd, ACN 699 669 504, referred to in this policy as “we”, “us” and “our”, is committed to protecting your privacy and upholding your rights when you use this Site.
We are Annelise McCarthy, a communication specialist based in New South Wales, Australia. This Privacy Policy applies to the products and services we provide through our website, www.annelisemccarthy.com, referred to as the “Site”, and through our social media channels. It explains how we collect, hold, use and disclose your data and how we comply with the Commonwealth Privacy Act 1988. It forms part of our Terms and Conditions.
This policy does not cover information you submit on other websites, even where we communicate with you there. For example, anything you post on Instagram, TikTok, LinkedIn or YouTube is governed by that platform’s privacy policy, not this one.
We will only use your personal information in line with Australian privacy law, including the Privacy Act and the Australian Privacy Principles, and, to the extent it applies, the EU General Data Protection Regulation, known as the GDPR, and any law, regulation, guideline or standard that replaces them.
This policy applies to you whether you are a client, a subscriber or simply visiting the Site.
As the provider of the products and services on this Site, we decide how and why your data is processed. We do not sell or rent your details to any third party. We want you to know exactly what information we collect and how we use it.
Please read this Privacy Policy and our Terms and Conditions. If you give us data about another person, you confirm that you have the right to authorise us to process that data on their behalf in line with this policy.
We collect data from the moment you visit the Site. Sometimes you give it to us directly, for example when you complete an enquiry form. Other data is collected automatically. We may also collect data when you:
Under privacy law, we may only use your data for specific reasons and where we have a lawful basis to do so. We will use your data for the purpose it was collected and for related purposes, including to:
We may also disclose your data:
We may use analytics and advertising tools, such as Google Analytics and Meta, to understand how visitors use the Site and to improve our content and advertising. These tools use cookies and similar technologies, and may show you our ads on other websites based on your past visits to the Site.
You can opt out of Google Analytics tracking using the Google Analytics opt-out add-on, and you can control the ads you see on Facebook and Instagram in your Meta ad preferences.
You can choose not to give us any personal data. You can still browse the Site, but we will not be able to provide you with our products or services.
The Site uses cookies and similar technologies to provide some of its features. You can turn off or delete cookies in your browser settings. You can still use the Site with cookies turned off, but some features may not work as well.
Before we collect your data, we will always tell you how we intend to use it, including whether we intend to use it for marketing and whether third parties are involved. Where we need your consent, we will ask for it, and you can withdraw it at any time. You can opt out of marketing by:
You can exercise your rights at any time by contacting us through the enquiry form on our Contact page.
You can ask for a copy of the information we hold about you. We will provide it within 30 days of your request, unless doing so would affect the rights and freedoms of others, such as another person’s confidentiality or intellectual property rights. If we cannot comply with your request, we will tell you why.
You can ask us to correct any information we hold about you that you believe is inaccurate.
We may use your data to work out which products and services are relevant to you, for example by tailoring our emails based on how you interact with them. Otherwise, we only use this data to provide our products and services to you.
You can ask us to erase your data. We will then delete all the information we hold about you, except any information we are required to keep by law.
If you have a complaint about how your data has been handled, please contact us through our Contact page. If you are not satisfied with our response, you can ask the Office of the Australian Information Commissioner to review it at oaic.gov.au.
Our clients trust us to protect their data, and we take that seriously. While we cannot guarantee the security of any information you send to us or receive from us, we maintain reasonable physical, electronic and procedural safeguards to help protect it, including:
Our service providers may be based in Australia or overseas, and some, including our website platform, store data outside Australia. Where personal data is held or transferred outside Australia, we take reasonable steps to make sure those providers protect it to a standard similar to the Australian Privacy Principles.
We keep your data for as long as we need it, and this depends on how you interact with us. If you make a purchase, we keep a record of it for as long as we need for invoicing and tax purposes. When we no longer need your information, we delete it permanently or de-identify it.
We share data with third parties in the following circumstances:
All real time card authorisations are handled by secure third party payment gateways. The following measures protect your data:
We use payment providers that are widely respected for secure and reliable online payments. While we work to protect the information we hold, no security system is perfect, and we cannot promise that information about you will stay secure in every circumstance.
The Payment Card Industry Data Security Standard, known as PCI DSS, is an information security standard for organisations that handle branded credit cards from the major card schemes, including Visa, Mastercard, American Express and Discover. It is managed by the PCI Security Standards Council and helps ensure card information is handled securely through the Site and our service providers.
By using the Site, you confirm that you are at least the age of majority in your state or territory of residence. The Site should not be used by anyone under the age of majority, and we do not knowingly collect data from anyone under that age.
Cookies are small data files placed on your device, often with an anonymous unique identifier. They help us improve our products and services, and can also be used to analyse traffic and for advertising and marketing. They do not harm your device. Your browser’s help function will tell you how to restrict or block cookies, and you can find more information at allaboutcookies.org. If you block all cookies, you may not be able to use all or part of the Site.
We may use web beacons, also known as clear gifs, on the Site and in our emails. These let us see who opened an email and clicked its links, and collect information such as your IP address and your browser or email type. We use this to improve our email campaigns and send you more relevant content. You can opt out of our emails at any time by clicking unsubscribe in any email we send.
This Privacy Policy and your use of the Site are governed in all respects by the laws of Australia.
Please check this Privacy Policy from time to time. We may update it to reflect changes to our practices or for other operational, legal or regulatory reasons. The effective date at the top of this page always shows when it was last updated.
